I can't speak for everyone, just for myself. I did not grow up on a huge farm in the midwest - I grew up in hilly, rural Georgia where we used a Farmall A and H to work hay, cotton and perform various other tasks. By 1970, these tractors were already obsolete for all practial purposes, but like I said, we were small scale. I now own two M's, the same H, a Super A, a 706 gas, a International 504 gas and several IH mowers, rakes and a 430 square baler. I grew up around this stuff. There were no other dealers nearby to compete. It reminds me of a happy childhood and a happier time in America. Our neighbors used IH products, too - I still remember when a 706 or 806 was "new" - and a "big deal" to own.