$1000/ea. That sounds like a pretty good price, given how things have been going at dairy sales for the last 18 months or so.
pt756, who buys your milk?
Okay, another question for those of you selling milk - is the mandatory dairy checkoff worth it? I've never thought about it much until lately. I'm pinching every penny I can find to muster up enough money to buy hay. Then one day I get my year end summary from the dairy and see that the amount I have taken from me by the National and State (WI) dairy checkoff collectors was nothing to sneeze at. I don't ship a lot of milk in one year's time, but the amount they took from me would have almost been enough to buy a gooseneck load of hay. So I wondered, did I get a proper return on my investment to the checkoff? I doubt it.
As I understand it, the mandatory checkoff money is used to promote the sale and use of dairy products. But why am I paying for it? Why don't the retailers pay the checkoff? Are not they the ones profiting from the sale of dairy products? All I sell is raw milk. When it is unloaded from the truck at the plant, that milk is no longer mine. If the cheese, yogurt, butter, ice cream, or bottling plant is using my cheap milk to make a value-added product that they then need to sell, wholesale, or retail, why are they not contributing to the checkoff. Why do I need to sell them my milk for cheap, and then pay for ad campaigns that ask the public to buy their product?
Now, I realize that a co-op environment is a bit different. Technically, I am a part-owner of the co-op, so the milk product being sold is still partly mine, and I need to convince the consumer to buy it. But in this case, I already have a small percentage of my check withheld for co-op advertising. Why should I also pay to sell products made by other co-ops or privately-owned processing plants? They are not sharing their profits with me.
Am I wrong? Hopefully I am. If I'm right, then I'll just feel even more stupid for letting my money be stolen from me every month.... I'm very willing to see the other side if anyone wants to present it to me.
Okay, sorry for the rant. It was spurred on by reading the latest issue of Hoard's last night. A glowing article by their editor on the "great" FUEL UP TO PLAY 60 program that I am apparently helping to fund. I don't believe dairy products were mentioned even once in the article...
Keith-